I’m certain all of you are aware that we’re all in a war. Yet, this war is a different that those fought in the past. There are no wounded and bleeding prisoners, no POW camps, no ration stamps, no air craft bombing raids. This war is fought on the plains of marketing, perception management, credibility, public awareness, and money. The weapons used are devastation – the media, political lynch-mobs, regulator bored witch hunts, blitzkriegs, drugs campaigns scare tactics, and a host of others.
Although no actual blood is shed, there are plenty of victims and families in ruins. You see these people every day in your offices. They’ve been taught to believe that health is an outside-in process, that drugs will do the work the body is somehow incapable of doing, the somehow people have been given too many organs and their excess needs to be removed. And no one ever questions why.
No one ever asks: “why is my body not doing what it’s designed and programmed to do?”
The result is that parents willingly subject their children to medical rituals, most of which have not been adequately tested but have nevertheless passed by the FDA and various health departments.
Ray Moynihan and Alan Cassels, in their new book entitled “Selling Sickness,” took a blood step in disclosing big pharma’s plan: world drug domination. For the health of the population? Think again.
Thirty years ago, Henry Gadsden, the head of Merck, one of the worlds largest during companies, told Fortune magazine that he wanted Merck to be more like chewing gum make Wrigley’s. it had long been his dream, he said, to make drugs for healthy people so that Merck could “sell to everyone.” Gadsden’s dream now drives the marketing machinery of the most profitable industry on the planet.
We know that using their domination influence in the world of science and politics, during companies are systematically working to widen the very boundaries that defined illness. Old conditions and health problems are expanded, new ones are created, and the markets for medication grow ever larger. Mild problems are redefined as serious illnesses, and common, run-of-the-mill complaint are labeled as serious medical conditions required drug treatmentsWriting a tips article. Write a short article about any one of the countless health-related topics out there today, such as golf-specific injuries, getting a good night’s sleep, backpack misuse, ect. Many publications are interested in topics that have wide appeal among their readers. Write a press release. You can often generate media coverage by sending a well-written press release to local print and broadcast media in your area. Nearly anything you do that’s relative to your community is considered newsworthy, consider the following: Establishing yourself as an expert. Write a letter to the person who wrote the article or perhaps to the editor of the department that produced the article. In it, explain that you have specialize training or extensive experience with the topic they wrote about. Writing a letter to the editor. When you see
a health-related article in the newspaper and you want to comment, write a letter to the editor. While an occasional letter to the editor is not going to instantly get you well known, it will help give you some name recognition.there are many ways to achieve media coverage, but the four easiest include:In a 2002 survey published in the Journal of Manipulative and Physiological Therapeutics, 77 Percent of national Football League trainers reported that they refer their injured players to doctors of chiropractic. Football is only one of many sports in which chiropractic plays a role in getting players back into the game. For example, there has been an official chiropractic presence on the U.S. Olympic Sports Medicine Team since the 1980 Winter Games in Lake Placid, N.Y., and baseball players have depended on chiropractic care to speed their return to the field since the days of Joe DiMaggio, Lou Gehrig and Babe Ruth.
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